“Since joining LivelyHoods I now never have to worry about what to eat or where to get money for rent. The best thing that happened is that a few months after joining LivelyHoods I got money to claim my kids’ custody, which came through, and I’m now able to care for them and even pay their school fees and their upkeep. The fact that I can save with LivelyHoods gives me courage that my emergencies are catered for. I had never worked in a sales company and so I didn’t have any idea what I was doing, but I was given a chance here, given the skills I was missing, and it made me become one of the best sellers; I’m now a senior sales agent.”
There’s a global realisation in all sectors that without the inclusion and leadership of women, development can’t happen. A transition to clean energy can’t happen without women because women are often the decision makers for household energy. While Tania did not set out the with the intention of building a business that was women-led or focusing on women as customers and employees, it happened naturally because given the opportunity, women can become leaders, managers, influencers and breadwinners, often outselling their male counterparts 3:1. Women now make up 90% of the top 10% of sales agents, and are more likely to commit long-term to working as sales agents, growing their sales to up to $1,000 a month. This is proof that leaving women out of the equation, whether at the household energy level or in the larger conversations around development, is a huge missed opportunity.
Tania Laden earned her B.S. from Stanford University, where she graduated with a degree in Science, Technology and Society with a focus on Management Science and Engineering. Tania joined LivelyHoods at the end of 2010, bringing her global business acumen and experience to the organization. Prior to LivelyHoods, Tania worked as a Financial Advisor with Morgan Stanley, where she focused on assisting non-profits and social ventures manage their assets and investments. As a Business and Technology Analyst at EZLearn, an educational technology start-up in Brazil, Tania assisted with managing the technology team and customer outreach activities for over 10,000 customers. After serving as an adviser and volunteer for two years with KITO International, Tania moved to Kenya to build and manage iSmart, the first social enterprise created by LivelyHoods.
Claire Baker leads fundraising, communications, and partnerships for LivelyHoods, and works closely with the operations team in project planning and monitoring. Since graduating from Durham University in England with a degree in Modern Languages, Claire has worked in the non-profit and social business sector in France, Spain and Tanzania, and has taught English in rural communities in Mexico. She worked for two years in operations and communications management to promote disability rights for Jaccede.com, an award-winning not-for-profit in Paris, and was part of a growing social business focused on access to solar energy in East Africa. She is based in Nairobi, Kenya.