The Good. We had 38 sales agents distributing life-changing products in their communities in December, more than any other month on record! After working on improving our recruitment and retention this year, our sales force will continue to grow in 2014. Our second store in Kangemi is seeing growth as well and is now responsible for 41% of in-store sales. All of the loans posted through Kiva to finance our daily consignment model have been fully funded.
The Challenges. Our total sales for the year were 72% of our goal. We are proud of the way our team weathered diverse challenges in 2013, such as the tumultuous Presidential elections in March, changes in our pricing due to new VAT laws, and increased fees for marketing events from the city council. We also know to anticipate these challenges in setting our goals and strategies for 2014.