March 2017 || A truly national distribution network

The good: From this month forward we are truly a national sales network, having opened two branches in the center and west of the country. We now cover Nairobi, the coast, Rift valley, and the lake region, with LivelyHoods branches and sales agents. Our two new branches in Nakuru and Kisii have already boosted our sales and grown our sales force considerably. We’re having to make more frequent clean cookstove orders to keep up with sales growth across the country. We’ve also entered into a partnership with Population Services Kenya (PSKenya) to train LivelyHoods agents in behavior change communication, and take part in anational cookstove promotion campaign for the next 18 months.

The challenge: Average income per sales agent has gone down somewhat, due in part to the new branches which have brought on a lot of new agents in their first recruitments. In fact, these branches had training classes almost double the size of our Nairobi branches’ training. We expect the per-agent incomes to rise at these new branches as they establish their sales pipelines over the next few months.