The good: As our two new branches explore the marketing opportunities around them, and the new branch managers find their feet, our sales continue to grow steadily and we continue to consistently hit our sales target. As they’re settling in, new sales agents across the branches are increasing their individual sales, which means not only are they earning a more substantial income at the end of the month, but also our average agent income is inching closer to our monthly target.
The challenge: Sales in our older branches are not growing at the same rate as our new branches, and retention is also taking a knock in these branches. Therefore, our sales force size has dropped slightly, though we continue to hold new recruitments. These recruitment drives allow us to onboard new unemployed women and youth looking for a way to work their way out of poverty, while also increasing our market reach.