The good: This month has been an upwards inflection all around, with all our numbers hitting way above our goals and showing just what LivelyHoods sales agents are capable of. A pricing promotion by one of our main product partners has helped to boost cookstove sales in November, and an ever-increasing number of solar sales has also helped boost sales agent income. As always, the end of the year is a time for growing each existing branch and not opening new ones, and this has truly been achieved through the hard work of the entire team and every single sales agent.
The challenge: The size of our sales force has been somewhat constant for the second half of the year, though our goal was to grow the total salesforce steadily each month. This is a result of lower than projected conversion rates of trainees to sales agents, meaning we are only maintaining and not growing the number of sales agents across the branches. However, the average income has drastically shot up because of an increase in sales of clean cookstoves and we were able to achieve our sales goals even with a smaller than predicted sales force.