February 2018 || Women’s empowerment, price hikes and trainings galore

The good: We’re almost on target with our sales and income goals, and have significantly grown our sales agent numbers since last month, due to some extremely successful recruitments in four of our branches across Kenya. Our Women’s Empowerment program, in partnership with the Global Alliance for Clean Cookstoves, also fully kicked off this month, with a women’s-only recruitment in one branch, and targeted support to female sales agents.

The challenge: There was a dramatic price change for one of our most fast-moving clean cookstoves, and the major increase affected sales from the second half of the month. We have been adjusting this to find the most appropriate price point for customers, whilst still optimizing the profit margins for the sales agents and the organization. We have taken part in a number of market activations with partners and credit providers to lay the groundwork more sales in the coming weeks.

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