AUGUST 2018 || LET THERE BE LIGHT

The good: This month has again been a huge month for solar sales, with solar products accounting for almost 40% of all our sales. Our sales force has grown since last month, with some very successful recruitments in Nairobi, and average agent income is also exceeding our goal for the 6th month in a row! We’ll be looking to further expand our product range, which we hope will lead to an even greater increase in sales agent income.

The challenge: Our sales revenue has gone below 75% of our goal, which has led us to take action to overcome the retail slump, especially with regard to clean cookstoves. We’re engaging in marketing events and roadshows with manufacturing and marketing partners, which is giving us greater reach and creating demand in the towns in and around where we have local branches. These marketing events have lead to an increase in sales in several branches.

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