April || A Broken Record

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The Good. LivelyHoods hit a sales record this month and we’re thrilled! Our tent “pop-up shop” has been so successful that our agents now organize for its use on a daily basis. We ran a lean start-up experiment allowing our sales agent to set retail prices as desired, helping us test price sensitivities in the market. We learned that some agents can sell products at prices 30% higher than our prices. We also introduced an attractive base salary that incentives performance progress for newly recruited sales agents. And we selected four brilliant 2013 Summer Fellows to join our team in Nairobi this summer. 

The Challenging. We pursued a different recruitment strategy this month, and did not hit our recruitment target. Typically we conduct institutional recruitment events. This month we placed an advertisement in a local newspaper. Our phones did not stop buzzing, and we invited 50 contacts for an informational session. We only added 5 to our sales force, however. We learned that when it comes to newspaper recruitment, there is a large gap between interest and youth who meet our job qualifications. 

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Recruitment Ambassador, Alex Govinda, and COO, Tania Laden, are ALL SMILES about breaking our sales record!