April || New Shop Launches in Makadara and Kangemi

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The Good. April was a month of launches for iSmart. We opened a new location in Makadara, which is already a strong performer with 11 sales agents. Our first training in Makadara was done in partnership with Women’s Empowerment Link (WEL), an NGO working with victims of gender violence all over Kenya. We hope to continue to work with WEL and their network of women to expand our sales agent distribution system. We also launched the Sunny River and iSmart partnership through our Kangemi location. Kangemi residents can now purchase drinking quality water from a tap in our shop while charging their phones, all powered by solar panels on the roof! 

The Challenges. We saw an improvement in the number of jobs created this month over last month, though we still fell slightly below our goal of creating 17 new jobs this month. Our staff is trying new approaches to vetting trainees, which will hopefully yield even better conversion rates for next month, given that our training numbers remain consistently high. Revenue fell slightly this month, possibly due to the long Easter holiday and the transition from the last of our CH-4400 stock to focusing on selling CH-5200  stoves by Envirofit. The CH-5200 is assembled locally in Nairobi and will be available in a more consistent supply than the CH-4400 has been in the past. We hope that with enough marketing and promotions, we can make this stove just as popular as its predecessor. 

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Two new customers enjoying fresh, purified drinking water from the Sunny River and iSmart shop in Kangemi.